Annie Nguyen – Resume & Contact

Senior Marketing Project Manager

Anh Nguyen

7+ years of Business Development, Project Management, Multichannel Marketing expertise.

A highly motivated and experienced data-driven decision-maker in multi-cultural organizations.

Greatly contributed in defining market entrance strategy, growing traffic and improving cross-functional corporation through constant product and marketing efficiency optimization. Holding an MBA in International Management.

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My Top 6 Responsibilities

Business Strategy

Oversee business performance of markets and maximize marketing & product value.

Stakeholder Management

Challenge the status quo while learning within the organization by making marketing activities, input and output transparent to all related stakeholders.

Training & Coaching

Equip talents with crucial skills and knowledge by evaluating and providing recurring feedback sessions and coaching.

Data-driven Performance Analysis

Track & measure successful marketing activities closely and scale effective initiatives.

Leadership Management

Managing and motivating the productivity of a diverse team of 10+.

Budget & Forecasting

Developing and forecasting budget based on return-on-investment and profit-loss projections.

My Top 6 Skills

Analytical Capability

Communication

Respectful Challenger

Entrepreneurial Passion

Activator

Individualized Coaching

Resume

7 Years of Experience

Experience

2018 - Current

trivago N.V.

Global Marketing Project Manager

Multi-Channel Marketing Strategy: Ran 2 major innovative multi-channels marketing tests per quarter, identifying key levers for user targeting using GA360, achieving average of 15% increase in ROAS of the campaigns.
Stakeholder Management: Conveyed findings and shared best practices globally, scaling at least 3 top performing projects to 10 major markets.
Create alignment & end-to-end strategies across 4+ departments in 3 offices to communicate new features & messages to users.
Talent Lead: Responsible for 5 trivago employees’ personal development via evaluation, recurring feedback, and coaching.

Tools: GA360, Jira, Trello, Google Analytics, PowerBI, Dropbox Paper, Slack

2016 - 2018

trivago N.V.

Regional Business Manager

Markets Performance: Responsible for the P/L of 5 North-East Asian markets.
Market Development: Defined quarterly & yearly KPIs and develop strategies in accordance with local marketing teams to increase revenue by an average of 13% YoY for the region.
Business Analysis: Using data-driven insights, building solid hypothesis and actionable plans to optimize recurring operations.
Leadership: Managed and motivated the productivity of a diverse team of 10+ in a matrix structured environment.

Tools: Workday, GoogleAds, Facebook Ads Manager, SEMSuite, AdPhorus

2014 - 2016

trivago GmbH

Country Manager - Vietnam

Initiated the development of the first trivago’s Vietnamese platform, including website localization, onboarding of 2 local OTAs, and executed the initial Display, Paid Advertisement, and Brand Marketing activities.
Developed Go-to-market strategy for Vietnam, reaching a growth rate of 200% MoM.
Built consolidated listings & database of 100 locals OTAs and defined the strategy to onboard top Vietnamese OTAs and hotel chains.
Official spokesperson for trivago in Vietnam.

Tools: Zendesk, Atlassian, Cốc Cốc, Admicro, trivago Analytics

2013 - 2014

Mercedes-Benz

Project Coordinator

Assisted the Training Procedures of corporation between Mercedes-Benz and Mitsubishi Japan, including translating guidelines.
Organized workshops, training, and material for stakeholders.
Designed promotional brochures and developed event promotional materials.
Managed the content of the department’s intranet.

Education

2012 - 2014

Hochschule Pforzheim, Germany

MBA in International Management

Major in International Management and International Business. Graduation with honors.

2006 - 2010

Diplomatic Academy of Vietnam - Hanoi

Bachelor in International Relations

Major in International Business. Excellent level graduation.

Business Management Skills

Data-driven Marketing

90%

Analytics

85%

Data Visualization

90%

TV Advertisement

90%

Campaign Management

95%

Account Management

95%

Digital Advertising

90%

Creativity

80%

Leadership Skills

Communication Skills

85%

Strategic Thinking

95%

Fanatic Learning

85%

Decision Making

90%

Empowerment

95%

Problem-Solving

80%

Time-Management

85%

Organization & Planning

90%