Annie Nguyen

Senior Project Manager with 6+ years of Business Development, Project Management, Online & Offline Marketing expertise. Currently working as Global Marketing Project Manager and being responsible for the P/L of multiple Northeast Asian markets at trivago N.V.

Greatly contributed in defining market entrance strategy, growing traffic and improving cross-functional and multicultural corporation through constant product and marketing efficiency optimization. Holding an MBA in International Management.

My Top 6 Responsibilities

Business Strategy

Oversee business performance of markets and maximize marketing & product value.

Stakeholder Management

Challenge the status quo while learning within the organization by making marketing activities, input and output transparent to all related stakeholders.

Training & Coaching

Equip talents with crucial skills and knowledge by evaluating and providing recurring feedback sessions and coaching.

Data-driven Performance Analysis

Track & measure successful marketing activities closely and scale effective initiatives.

Leadership Management

Managing and motivating the productivity of a diverse team of 10+.

Budget & Forecasting

Developing and forecasting budget based on return-on-investment and profit-loss projections.

My Top 6 Skills

Analytical Capability

Communication

Respectful Challenger

Entrepreneurial Passion

Activator

Individualized Coaching

Resume

7 Years of Experience

Experience

2018 - Current
trivago N.V.

Global Marketing Project Manager


Multi-Channel Marketing Strategy: Identifying key lever for user targeting using GA360 and coordinate multiple tests to define innovative approaches globally.
Stakeholder Management: Convey findings, evaluate the success of each project, and coordinate scaling plans to other markets.
Talent Lead: Responsible for 5 trivago employees’ personal development via evaluation, recurring feedback, and coaching.

2016 - 2018
trivago N.V.

Regional Business Manager


Markets Performance: Responsible for market P/L and controlling results to make sure we met our business targets in all Northeast Asian markets.
Market Lead: Acted as the general contact point and expert for the region across the company, providing local development and context.
Analysis: Challenged and supported functional teams of Brand Marketing, SEM, Facebook, and SEO using data-driven insight, built solid hypothesis and actionable plans to optimize current operation.

2014 - 2016
trivago GmbH

Country Manager - Vietnam


Started trivago’s Vietnamese platform from scratch including website localization, onboard local OTAs, and developed Display, SEM & Brand Marketing activities.
Official spokesperson for trivago in Vietnam.

2013 - 2014
Mercedes-Benz

Project Coordinator


Assisted the Training Procedures of corporation between Mercedes-Benz and Mitsubishi Japan including translating guidelines, organized workshops, and material for stakeholders.
Managed the content of the department’s intranet.

Education

2012 - 2014
Hochschule Pforzheim, Germany

MBA in International Management

Major in International Management and International Business. Graduation with honors.

2006 - 2010
Diplomatic Academy of Vietnam - Hanoi

Bachelor in International Relations

Major in International Business. Excellent level graduation.

Business Management Skills

Data-driven Marketing

90%

Analytics

85%

Data Visualization

90%

TV Advertisement

90%

Campaign Management

95%

Account Management

95%

Digital Advertising

90%

Creativity

80%

Leadership Skills

Communication Skills

85%

Strategic Thinking

95%

Fanatic Learning

85%

Decision Making

90%

Empowerment

95%

Problem-Solving

80%

Time-Management

85%

Organization & Planning

90%

Contact

Get in Touch
image

0049 176 841 57 026

Düsseldorf

nguyenqanh3110@gmail.com

Freelance Available

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