2018 - Currenttrivago N.V.
Global Marketing Project Manager
Multi-Channel Marketing Strategy: Ran 2 major innovative multi-channels marketing tests per quarter, identifying key levers for user targeting using GA360, achieving average of 15% increase in ROAS of the campaigns.
Stakeholder Management: Conveyed findings and shared best practices globally, scaling at least 3 top performing projects to 10 major markets.
Create alignment & end-to-end strategies across 4+ departments in 3 offices to communicate new features & messages to users.
Talent Lead: Responsible for 5 trivago employees’ personal development via evaluation, recurring feedback, and coaching.
Tools: GA360, Jira, Trello, Google Analytics, PowerBI, Dropbox Paper, Slack
2016 - 2018trivago N.V.
Regional Business Manager
Markets Performance: Responsible for the P/L of 5 North-East Asian markets.
Market Development: Defined quarterly & yearly KPIs and develop strategies in accordance with local marketing teams to increase revenue by an average of 13% YoY for the region.
Business Analysis: Using data-driven insights, building solid hypothesis and actionable plans to optimize recurring operations.
Leadership: Managed and motivated the productivity of a diverse team of 10+ in a matrix structured environment.
Tools: Workday, GoogleAds, Facebook Ads Manager, SEMSuite, AdPhorus
2014 - 2016trivago GmbH
Country Manager - Vietnam
Initiated the development of the first trivago’s Vietnamese platform, including website localization, onboarding of 2 local OTAs, and executed the initial Display, Paid Advertisement, and Brand Marketing activities.
Developed Go-to-market strategy for Vietnam, reaching a growth rate of 200% MoM.
Built consolidated listings & database of 100 locals OTAs and defined the strategy to onboard top Vietnamese OTAs and hotel chains.
Official spokesperson for trivago in Vietnam.
Tools: Zendesk, Atlassian, Cốc Cốc, Admicro, trivago Analytics
2013 - 2014Mercedes-Benz
Assisted the Training Procedures of corporation between Mercedes-Benz and Mitsubishi Japan, including translating guidelines.
Organized workshops, training, and material for stakeholders.
Designed promotional brochures and developed event promotional materials.
Managed the content of the department’s intranet.
2012 - 2014Hochschule Pforzheim, Germany
MBA in International Management
Major in International Management and International Business. Graduation with honors.
2006 - 2010Diplomatic Academy of Vietnam - Hanoi
Bachelor in International Relations
Major in International Business. Excellent level graduation.