2018 - Currenttrivago N.V.
Global Marketing Project Manager
Multi-Channel Marketing Strategy: Identifying key lever for user targeting using GA360 and coordinate multiple tests to define innovative approaches globally.
Stakeholder Management: Convey findings, evaluate the success of each project, and coordinate scaling plans to other markets.
Talent Lead: Responsible for 5 trivago employees’ personal development via evaluation, recurring feedback, and coaching.
2016 - 2018trivago N.V.
Regional Business Manager
Markets Performance: Responsible for market P/L and controlling results to make sure we met our business targets in all Northeast Asian markets.
Market Lead: Acted as the general contact point and expert for the region across the company, providing local development and context.
Analysis: Challenged and supported functional teams of Brand Marketing, SEM, Facebook, and SEO using data-driven insight, built solid hypothesis and actionable plans to optimize current operation.
2014 - 2016trivago GmbH
Country Manager - Vietnam
Started trivago’s Vietnamese platform from scratch including website localization, onboard local OTAs, and developed Display, SEM & Brand Marketing activities.
Official spokesperson for trivago in Vietnam.
2013 - 2014Mercedes-Benz
Assisted the Training Procedures of corporation between Mercedes-Benz and Mitsubishi Japan including translating guidelines, organized workshops, and material for stakeholders.
Managed the content of the department’s intranet.
2012 - 2014Hochschule Pforzheim, Germany
MBA in International Management
Major in International Management and International Business. Graduation with honors.
2006 - 2010Diplomatic Academy of Vietnam - Hanoi
Bachelor in International Relations
Major in International Business. Excellent level graduation.